Data Retention and Deletion Policy

This policy explains how long MeritLift retains personal data and how it is deleted.

1. Retention Principles

We retain personal data only for as long as necessary to:

• Provide our services
• Maintain academic records and performance history
• Comply with legal and regulatory obligations

2. Account Data

Parent and student account data is retained for as long as the account remains active. If an account is inactive for an extended period, we may delete or anonymise the data.

3. Student Performance Data

Exam responses, results, and analytics may be retained to:

• Provide progress tracking
• Maintain historical performance records

4. Communication Data

Messages and support requests (including refund and cancellation requests) may be retained for a limited period to manage enquiries and improve services.

5. Deletion Requests

Users may request deletion of their personal data by contacting: contact@meritlift.com

We will process such requests in accordance with applicable laws.

6. Backup and Residual Data

Some data may remain in secure backups for a limited period before permanent deletion.

7. Updates

We may update this policy from time to time.