Privacy Policy

MeritLift (“we”, “our”, or “us”) operates this website and platform to provide educational services, including online learning, live and mock examinations, and performance analytics for students and parents.

We are committed to protecting your privacy and complying with applicable data protection laws, including the UK GDPR.

1. Information We Collect

a) Account Information

• Parent/guardian name
• Email address
• Account login credentials

b) Student Information

• Student name or identifier
• Academic level (e.g., KS2, KS3, 11+)
• Exam responses and results
• Performance analytics, and — where this feature is available — rankings

c) Payment Information

• Payments are processed through approved third-party payment providers. We do not store full payment details — only what is needed to identify a transaction (e.g., an order/capture reference), where applicable.
• Billing & Transaction Data: When making a payment, we collect transaction details and billing information (including contact details and physical/billing address) as required by payment gateways, banking partners, and financial regulatory authorities for fraud prevention, tax compliance, and verification purposes.

d) Information Collected Automatically

We may collect information about how users interact with the platform, including device, browser, and usage data — see our Cookie Policy.

e) Information You Provide (Website Contact Form)

• Your name
• Your email address
• Any information you include in your message

2. How We Use Information

• Provide access to educational services and paid content
• Conduct and manage online and live examinations
• Generate performance analytics, and, where available, rankings
• Process purchases and communicate about them (order confirmations, receipts, refund/cancellation requests)
• Communicate important updates (e.g., exam reminders, results)
• Respond to enquiries submitted through our website
• Improve our platform and website

3. Legal Basis for Processing

• Contractual necessity (to provide the services you have signed up for or purchased)
• Consent (where required, including parental consent for children's data, and when you submit the contact form)
• Legitimate interests (platform improvement, security, and understanding how our website is used)

4. Children’s Data

Our services are intended for students under parental supervision.

• Accounts must be created or authorised by a parent/guardian
• We collect only the data necessary for educational purposes
• Parents retain control over their child's data — see also our Children's Privacy Policy

5. Examinations and Platform Monitoring

To maintain exam integrity, we may monitor certain user interactions during tests, such as session activity and timing. This is done solely to ensure fair usage of the platform.

6. Data Sharing

We do not sell personal data. We may share data with trusted service providers acting on our behalf, under appropriate safeguards, including:

• Hosting and infrastructure providers
• Payment processors
• Email delivery services
• Analytics and advertising tools

7. Third-Party Payment Processing & Security

MeritLift does not directly collect, store, or process full payment card details or sensitive banking credentials on our servers. All online transactions are processed securely through authorised third-party payment gateways and financial partners.

When you make a payment, your payment details and required billing verification data are transmitted directly to these financial partners, who process your information in accordance with industry security standards (such as PCI-DSS) and their respective privacy policies. While MeritLift selects reputable financial providers, we are not responsible for the independent operations or internal security practices of third-party portals once a transaction is handed off.

8. International Transfers

Some service providers may process data outside the UK or EEA. Where this occurs, appropriate safeguards are implemented.

9. Data Retention

We retain personal data only as long as necessary to provide our services, maintain records of academic performance, and comply with legal obligations. See our Data Retention and Deletion Policy for details. Users may request deletion of their data.

10. Security

We implement appropriate technical and organisational measures to protect personal data, including controlled access and secure infrastructure. However, users are responsible for maintaining the security of their own devices and internet connections.

11. Your Rights

• Access your data
• Request correction or deletion
• Withdraw consent
• Object to processing

Contact: contact@meritlift.com

Grievance Officer

In accordance with Section 13 of the Digital Personal Data Protection Act, 2023, we have designated a Grievance Officer to address questions, concerns, or grievances raised by users in respect of the processing of their personal data.

Grievance Officer contact: contact@meritlift.com. We will acknowledge and address grievances raised through this contact within a reasonable time.

12. Live Session Privacy

To maintain a safe and comfortable learning environment, live sessions are not recorded by MeritLift. We do not store video or audio recordings of students during live classes.

13. Testimonials and Content

Testimonials and results shown on this website are shared with appropriate consent. Personal details are limited or anonymised where appropriate (e.g., “Parent of Year 5 Student”).

14. Cookies and Analytics

We use cookies and similar technologies to analyse website traffic, understand user behaviour, and improve performance. Non-essential cookies are only activated after your consent — see our Cookie Policy for full detail.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

16. Contact

MeritLift UK

Owner: Maanvi Kalra

Email: contact@meritlift.com

WhatsApp: +447456384994